Under certain circumstances, locusts have a “gregarious phase” which can induce a dramatic change in behaviour. During this phase, serotonin in their brains trigger a set of changes whereby breeding increases, the locusts become gregarious and nomadic; and when the population becomes dense enough, they congregate into thick, mobile, ravenous swarms. These swarms then migrate and cause major agricultural damage, stripping areas travelled of all vegetation.
Amidst our own “gregarious phase” of human history, now more than ever, the issue of environmental stewardship has never been more paramount. With the introduction of MNDATORY’s new co-creative business model in 2019, ACRIDIDAE AW20 looks to build on this concept. This collection is a further exploration into unconscious consumerism, our impact on the environment and its resources; whilst posing the question – could we learn to “swarm” in a more conscious, sustainable and experientially fulfilling way?